lead generation (phone/web) phone calls (or other online lead qualifiers) appointment setting consultations final agreement payment! This is your common sales funnel. If you’re lucky enough to win your prospecting clients. Marketing is often said to be many things, technical, creative, expensive – and of course necessary. Key is to do it well, and make […]
Category Archives: Consulting
Modern Marketing is Data Driven and Automated – Still Common Business Wisdoms Never Die
When offering any services, the “customer journey” usually follows like this: Initial interest interaction takes place (search, social, radio, tv, etc…) via a website form or phone call, a meeting is scheduled, a proposal is made during the free consultation stage and an agreement is hopefully made after all concerns have been answered on both sides […]
Omni-channel Communications: How many ways do you currently engage prospecting clients?
In todays competitive market, the speed of evolving technologies continues to rise rapidly. This has provided many cheap, or even free resources/tools for you to solve real world business problems in record timing. You now longer need expensive Vendors or months of dedicated downtime to make major infrastructure improvements that empower your employees, clients and […]
Facebook Ad Objectives
Tonight I launched two dozen new ads using the Landing Page Views and Lead Generation (Lead Form) objectives. There are so many possible combinations for ad creatives that I am crafting for various projects in the Financial Services to Yoga industry. Based on lowest cost per interest, the Lead Form ad type has been the […]