Facebook Ad Objectives

Tonight I launched two dozen new ads using the Landing Page Views and Lead Generation (Lead Form) objectives.

There are so many possible combinations for ad creatives that I am crafting for various projects in the Financial Services to Yoga industry.

Based on lowest cost per interest, the Lead Form ad type has been the most successful in bringing the most volume of valuable Conversions. However, the Landing Page Views and CPC are comparable performers. Lead Form ad specs are the quickest point of conversion with it’s native platform user experience – next I’d try another presentation for warming up the lead using Instant Experiences – presenting more video and image informative content.

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