Omni-channel Communications: How many ways do you currently engage prospecting clients?

In todays competitive market, the speed of evolving technologies continues to rise rapidly. This has provided many cheap, or even free resources/tools for you to solve real world business problems in record timing.

You now longer need expensive Vendors or months of dedicated downtime to make major infrastructure improvements that empower your employees, clients and business to move with less friction towards their desired goal.

At minimum every business should use the first 3 communication channels listed and with todays choices they’re all available for relatively cheap and easy to setup (basic IT skills needed).

  1. Website (includes Live Chat)
  2. Phone
  3. Email
  4. SMS

Today, a client approached me wanting to program automatic and personalized email messages to pending sales whom we’re unable to reach via phone.

An email funnel requires copy, design, approvals and other background infrastructure setup, which in the day to day, could mean a 3-4 weeks turn around time. However, the best channel to reach a person with urgency us hands down SMS texts.

In less than 1 hour, I had a working local contact number of the organizations city headquarters assigned for $1 a month and pennies per message paid as used. The key to deployment with unprecedented speed is to use simple integrated platforms that are plug and play.

This recipe included:

  • Google Sheets
  • Zapier
  • Twilio

The possible applications are almost endless spanning from IVR routing, Callback Surveying, and two-way SMS to name a few.

To infinity and beyond!

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